Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. When working with the experts at our firm in Albany, GA, our Google Ads management services include continuous optimization. We analyze the performance of your account and make the following adjustments to optimize your campaigns month after month:

• Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
• Add Negative Keywords: An important and complex part of our Google Ads management services in Albany, we add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
• Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
• Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
• Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

Contact our specialists & marketers if you’re looking for Google Ad management services in Albany, GA.